Service
Analytics & conversion tracking setup
Measurement done to a senior standard: not merely installing GA4, but tracking the enquiries that matter — calls, WhatsApp and form submissions — with Consent Mode v2 configured for POPIA so the numbers can be trusted. Available as a once-off setup (R2,950) for sites we did not build, and included in every Koppie website build.
Updated July 2026
Problems this solves
01
Universal Analytics is gone and you still have no working GA4 property.
02
Tracking is installed but only counts pageviews — not calls, WhatsApp or form enquiries.
03
You cannot tell which channel actually drives the enquiries that matter.
04
A consent banner is blocking data collection, or you are unsure whether tracking is POPIA-compliant.
05
Someone “installed analytics” years ago and never configured events, goals or a dashboard.
Relevant proof
Measurement setup is operational configuration, not a portfolio screenshot. No fabricated conversion-rate claims.
- Proof is the method: GA4 event taxonomy, Consent Mode v2, and a Looker Studio dashboard you own after handover — ask for a walkthrough on the scoping call.
What's included
01
GA4 property configured with a clean event taxonomy
02
Google Tag Manager container installed and documented
03
Conversion events for calls, WhatsApp, form submissions and key page views
04
Enhanced Conversions where appropriate
05
Consent Mode v2 implemented for POPIA-compliant, banner-aware data
06
Google Search Console linked and verified
07
A Looker Studio (Google Data Studio) dashboard for the metrics that matter
08
Testing and data-integrity QA before handover
09
Full handover — you own the accounts, tags and configuration
What's not included
Clear exclusions protect your budget and our working relationship — anything below can be scoped separately when you need it:
01
Ongoing reporting and optimisation (available on a support plan — see website maintenance)
02
Paid-ads management and media buying
03
BigQuery warehousing and custom data pipelines
04
Historical Universal Analytics data recovery
Once-off setup — R2,950
Fixed-price conversion tracking setup for existing sites: GA4, Google Tag Manager, conversion events for calls, WhatsApp and forms, Consent Mode v2 for POPIA, Search Console verification and a Looker Studio dashboard. Included in every new Koppie build; available once-off when we did not build the site.
Frequently asked questions
Do I still need GA4 in 2026?
Yes, if you want trustworthy measurement. Universal Analytics stopped processing data in 2023; GA4 is Google’s current analytics platform. Without it — correctly configured with conversion events — you cannot reliably see which channels drive calls, WhatsApp clicks or form enquiries.
Is this POPIA compliant?
We implement Consent Mode v2 so tags respect your consent banner: analytics and ads tags wait for a lawful basis before collecting personal data where required. POPIA compliance also depends on your privacy notice and banner implementation; we configure the measurement layer to work with them rather than bypass them.
How is this different from SEO?
SEO is about being found for the searches that matter. Analytics and conversion tracking measure what happens after people arrive — which pages and channels produce enquiries. They complement each other: SEO website development builds the architecture; this service makes the outcomes measurable.
Can you set this up on a site you did not build?
Yes. The once-off R2,950 setup is designed for existing sites — including those built elsewhere — provided we can access the site or Tag Manager and create or use your Google accounts. Every new Koppie build includes this measurement setup as part of the project.
Related pages
Ready to measure the enquiries that matter?
Once-off R2,950 for GA4, Tag Manager and conversion tracking — POPIA-aware, with a Looker Studio dashboard and full handover.