Comparisons
Decision pages with the trade-offs left in. Each comparison represents both options at their best, tells you the conditions under which each wins, and gives our verdict with its limits stated.
How we write comparisons
Buyers often arrive with a binary question — custom versus template, WordPress versus Next.js, website versus web application, or which maintenance model to buy. These pages exist so you can decide with the trade-offs visible, not a sales script that only praises one side.
Each comparison states when option A is enough, when option B is worth the cost, and where our recommendation stops being general advice. We link onward to services and packages when a commercial next step is clear, and we leave education pages educational so they do not cannibalise transactional intent.
If your constraints are unusual — legacy content, a hard go-live date, or an existing stack you must keep — bring that into a consultation. The same honesty applies; the answer just becomes specific to your constraints.
Custom website vs template: which should you choose?
Custom-built website vs Template or website builder — an honest comparison.
WordPress vs Next.js for business websites
WordPress vs Next.js (custom build) — an honest comparison.
Website vs web application: what does your business need?
Website vs Web application — an honest comparison.
Website maintenance options compared
Maintenance plan vs Ad-hoc support — an honest comparison.
Still weighing it up?
Bring the question to a consultation — you'll get the same honesty in person, applied to your specifics.