Live project · Dam lining and water storage · South Africa

Damtech website redesign and SEO growth

370% organic clicks

Search impressions more than doubled

Full website redesign and SEO architecture — launched around 1 July 2026.

Organic clicks increased from 140 to 517 across equal 67-day periods before and after launch.

25 April–30 June 2026 vs 1 July–5 September 2026

Discuss a similar projectView the live Damtech website ↗ (opens the live Damtech website in a new tab)
Desktop screenshot of the Damtech homepage showing dam-lining and water-storage services with a quote call to action
Delivered Damtech homepage — live client site capture.

Search performance across equal 67-day periods

Across equal 67-day periods before and after launch, organic clicks increased from 140 to 517 while search impressions more than doubled.

25 April–30 June 2026 vs 1 July–5 September 2026

  • Organic clicks

    370%

    +269%

    Before
    140
    After
    517

    Search Console clicks

  • Search impressions

    210%

    +112%

    Before
    9,945
    After
    21,118

    Times Damtech appeared in search

  • Click-through rate

    +1.04 percentage points

    1.41% → 2.45%

    Before
    1.41%
    After
    2.45%

    Clicks ÷ impressions

  • Average position

    4.4 positions better

    Lower is better

    Before
    22.99
    After — lower
    18.60

    Impression-weighted Search Console position

Visibility built after launch — it did not spike once

Weekly Google Search Console totals from 25 April to 5 September 2026. The marker is the approximately 1 July 2026 website and SEO launch.

Search impressionsWeekly totals from 25 April to 4 September 2026. Each column is seven days. 5 September is included in the after-period totals but is not plotted, so the last column is not an eight-day spike. Axes start at zero. The week of 27 June–3 July straddles launch.
Search impressions from 25 Apr to 05 Sept, in impressions. Launch marker at approximately 1 July 2026. 25 Apr–01 May: 870 impressions. 02 May–08 May: 955 impressions. 09 May–15 May: 988 impressions. 16 May–22 May: 1,030 impressions. 23 May–29 May: 982 impressions. 30 May–05 Jun: 1,066 impressions. 06 Jun–12 Jun: 1,086 impressions. 13 Jun–19 Jun: 1,146 impressions. 20 Jun–26 Jun: 1,105 impressions. 27 Jun–03 Jul: 1,256 impressions. 04 Jul–10 Jul: 1,515 impressions. 11 Jul–17 Jul: 1,615 impressions. 18 Jul–24 Jul: 1,357 impressions. 25 Jul–31 Jul: 1,539 impressions. 01 Aug–07 Aug: 1,684 impressions. 08 Aug–14 Aug: 2,138 impressions. 15 Aug–21 Aug: 2,968 impressions. 22 Aug–28 Aug: 3,744 impressions. 29 Aug–04 Sept: 3,678 impressions02,5005,000impressionsNew website + SEO launch · ~1 July3,67825 Apr01 Jul05 Sept
Search impressions weekly impressions
Weekimpressions
2026-04-25 to 2026-05-01870
2026-05-02 to 2026-05-08955
2026-05-09 to 2026-05-15988
2026-05-16 to 2026-05-221,030
2026-05-23 to 2026-05-29982
2026-05-30 to 2026-06-051,066
2026-06-06 to 2026-06-121,086
2026-06-13 to 2026-06-191,146
2026-06-20 to 2026-06-261,105
2026-06-27 to 2026-07-031,256
2026-07-04 to 2026-07-101,515
2026-07-11 to 2026-07-171,615
2026-07-18 to 2026-07-241,357
2026-07-25 to 2026-07-311,539
2026-08-01 to 2026-08-071,684
2026-08-08 to 2026-08-142,138
2026-08-15 to 2026-08-212,968
2026-08-22 to 2026-08-283,744
2026-08-29 to 2026-09-043,678
Organic clicksWeekly totals from 25 April to 4 September 2026. Each column is seven days. 5 September is included in the after-period totals but is not plotted, so the last column is not an eight-day spike. Axes start at zero. The week of 27 June–3 July straddles launch.
Organic clicks from 25 Apr to 05 Sept, in clicks. Launch marker at approximately 1 July 2026. 25 Apr–01 May: 26 clicks. 02 May–08 May: 12 clicks. 09 May–15 May: 11 clicks. 16 May–22 May: 19 clicks. 23 May–29 May: 10 clicks. 30 May–05 Jun: 7 clicks. 06 Jun–12 Jun: 17 clicks. 13 Jun–19 Jun: 13 clicks. 20 Jun–26 Jun: 12 clicks. 27 Jun–03 Jul: 18 clicks. 04 Jul–10 Jul: 27 clicks. 11 Jul–17 Jul: 32 clicks. 18 Jul–24 Jul: 51 clicks. 25 Jul–31 Jul: 40 clicks. 01 Aug–07 Aug: 44 clicks. 08 Aug–14 Aug: 34 clicks. 15 Aug–21 Aug: 78 clicks. 22 Aug–28 Aug: 92 clicks. 29 Aug–04 Sept: 106 clicks0100200clicksNew website + SEO launch · ~1 July10625 Apr01 Jul05 Sept
Organic clicks weekly clicks
Weekclicks
2026-04-25 to 2026-05-0126
2026-05-02 to 2026-05-0812
2026-05-09 to 2026-05-1511
2026-05-16 to 2026-05-2219
2026-05-23 to 2026-05-2910
2026-05-30 to 2026-06-057
2026-06-06 to 2026-06-1217
2026-06-13 to 2026-06-1913
2026-06-20 to 2026-06-2612
2026-06-27 to 2026-07-0318
2026-07-04 to 2026-07-1027
2026-07-11 to 2026-07-1732
2026-07-18 to 2026-07-2451
2026-07-25 to 2026-07-3140
2026-08-01 to 2026-08-0744
2026-08-08 to 2026-08-1434
2026-08-15 to 2026-08-2178
2026-08-22 to 2026-08-2892
2026-08-29 to 2026-09-04106

Impressions and clicks rose across the weeks after launch, rather than as a single-day spike. Search performance can also move with seasonality, demand, competition and indexation maturity — see methodology below.

What the work had to solve

No accurate screenshot of the previous homepage is published here. The before panel is the commercial brief Koppie Systems was hired to solve; the delivered frames are live captures of dam-tech.co.za.

Before

The commercial and quoting problem

Buyers researching dam linings, steel reservoirs and waterproofing needed clear service pages and a way to request a quote without email ping-pong. Internally, Damtech needed structured RFQs, priced quotations and PDF output instead of rebuilding every quote by hand from scattered price lists.

Delivered

The live site and quoting system

A crawlable marketing site for technical buyers, plus a Supabase-backed admin for RFQ intake, estimating and quotation PDFs — one Next.js application, live at dam-tech.co.za.

Desktop screenshot of the Damtech homepage showing dam-lining and water-storage services with a quote call to action
Live client project · public marketing site capture (1440×900)

What Koppie Systems delivered

Scope below is taken from the production codebase and the published case-study record. It is capability delivered, not a ranking guarantee. See SEO website development or start with a website redesign when an existing site already has search equity to protect.

Public site and information architecture

  • Public marketing site — services, regional pages, project showcase, FAQ, contact and thank-you flows
  • Service-led routes for lining types, reservoirs, waterproofing and regional queries
  • Technical calculators that can prefill the quote pathway

Search foundations

  • Server-rendered pages, metadata helpers and internal links between services, projects, calculators and contact
  • Sitemap, robots and www canonical management
  • Product schema for the tank catalogue, added 13 August 2026 after the July launch

Quoting and operations

  • Validated, rate-limited RFQ intake into an admin inbox
  • Admin quotation platform with line items, revisions, preview and PDF output
  • Pricing administration for materials, labour, travel, equipment and tank models, including CSV import

Current non-branded search footprint

Average Search Console positions for the rolling six-month export ending 5 September 2026. They are not live rankings, not a promise that every searcher sees the same result, and not a guaranteed first page.

Average positions for commercial queries

  1. dam liners south africa

    Group 1–3 · 363 impressions · 9 clicks

    Average position 2.64

  2. dam lining contractors

    Group 1–3 · 39 impressions · 3 clicks

    Average position 2.82

  3. water tanks for sale

    Group 4–10 · 159 impressions · 2 clicks

    Average position 5.18

  4. dam liner

    Group 4–10 · 538 impressions · 9 clicks

    Average position 6.58

  5. dam lining

    Group 4–10 · 330 impressions · 4 clicks

    Average position 6.72

  6. pvc dam liners south africa

    Group 4–10 · 143 impressions · 7 clicks

    Average position 7.08

  7. dam liners for sale south africa

    Group 4–10 · 146 impressions · 6 clicks

    Average position 7.36

  8. dam linings south africa

    Group 4–10 · 245 impressions · 4 clicks

    Average position 7.60

1Positions 1–34–1010

Demand from the intended South African market

88%

of recorded Search Console clicks in the rolling six-month window came from South Africa (686 of 777). The SEO architecture is aimed at the domestic market Damtech serves, not at untargeted international impressions.

South Africa 88%
Rolling six-month Search Console window (6 March–5 September 2026)

Product snippets

Rolling six-month snapshot — not a launch comparison

Product snippets appeared 1,708 times and generated 47 clicks in the current Search Console window (2.75% CTR, average position 21.55).

Koppie Systems added Product schema with the tank catalogue on 13 August 2026, after the July website launch. This figure is current visibility, not a before-and-after result of the 1 July redesign.

How these figures were compared

Performance compares equal 67-day periods immediately before and after the approximately 1 July 2026 launch: 25 April–30 June 2026 and 1 July–5 September 2026. Data is from Google Search Console at property level and is complete through 5 September 2026. Average position is impression-weighted. Search performance can also be influenced by seasonality, demand, competition and indexation maturity. Clicks are not customers; impressions are not leads. Page-level hostname variants (www and non-www) were not added together.

Clicks are visits from Google Search, not customers, leads or sales. Another business should not expect the same percentage change.

Your website should do more than look professional

It should help the right customers find, understand and contact your business. Koppie Systems builds websites and quoting systems for industrial, construction, engineering, agricultural and service companies — the same shape of work as Damtech.

Damtech’s click and impression change is what we observed in Search Console across these two windows. It is not a guarantee that another site will see the same percentage growth. Organic clicks are not customers, and we do not publish lead or sales totals for this project.

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